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Author Topic: Assigning genders to consumer products.
John_D
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posted 09 July 2005 03:13 PM      Profile for John_D     Send New Private Message      Edit/Delete Post  Reply With Quote 

[ 11 April 2006: Message edited by: John_D ]


From: Workin' 9 to 2 in the 902. | Registered: May 2004  |  IP: Logged
Aristotleded24
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posted 09 July 2005 03:17 PM      Profile for Aristotleded24   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
1) My own guess is that it is promoted as something women can enjoy while not gaining excess weight.
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skdadl
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posted 09 July 2005 03:23 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
But recently it seems there's been an intense effort in commercials, from a number of different companies, to promote yoghurt as a woman's food. I first noticed when I got mildly embarassed when buying some at a supermarket, and couldn't figure out why until I got home and thought about it for a while. (Guess I deconstructed my way out of that one, eh?)

Aw, c'mon, John_D: You have to tell us why and how you got mildly embarrassed. There's a story there: I can just tell. Tell tell tell.

Women live, of course, with a non-stop commercial onslaught on their self-image, particularly their physical self-image -- in other words, most women have to fight feelings of self-consciousness (at least) about their bodies. So any product like yoghurt -- healthy, low-fat, contains useful bacteria, etc -- can easily be spun to play on women's insecurities, although these days the low-fatness can probably be spun to play on everyone's insecurities.

I'm not saying that it's not a great food, but you were asking about the marketing spin, so until you tell us your story, that's the best I can do.


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kuri
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posted 09 July 2005 03:37 PM      Profile for kuri   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Also, women's appliances (kitchen stuff and whatnot) is usually a light colour, while men's appliances (entertainment sets marketed to men*) are usually black.

*I'm assuming, because most TV and entertainment centre commercials I've seen involve several men watching "the big game" on their wide-screen TV.


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John_D
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posted 09 July 2005 03:40 PM      Profile for John_D     Send New Private Message      Edit/Delete Post  Reply With Quote 

[ 11 April 2006: Message edited by: John_D ]


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skdadl
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posted 09 July 2005 03:51 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
It might be worth checking out the stats on who spends the grocery money. I assume that's where the marketeers are starting.

I think it used to be overwhelmingly true that women were spending the money on groceries, whoever earned the money -- that may be changing, but the marketeers really run on numbers numbers numbers -- and they stereotype by numbers.


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Michelle
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posted 09 July 2005 04:16 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
That's what I was thinking too - "diet food" tends to be marketed at women. Also, I think food has been gendered for a long time. I forget where I heard the phrase "real men don't eat quiche" but I have often felt that food has been gendered. "Manly" food is meat and potatoes fare. "Feminine" food is salad. I mean, look what many women and many men will order from a restaurant, especially if they happen to be with people they don't know very well, or if they're self-conscious. I have noticed that women are more likely to order salads and the like, whereas men are not as self-conscious about ordering the heavy entree.

Commercials for food have been like that since I can remember. "It's not a sandwich - it's a MANWICH!"

It's interesting what you had to say about yogurt, though. I have never thought of plain yogurt as a gendered thing (although low-fat flavoured yogurt is a different thing of course) because I was married to an Iranian for whom yogurt is a staple. "Real men eat yogurt" in Iran and other South Asian and Mediterranean countries.

Anyhow, if you're sexist for having that strange feeling about buying yogurt due to the kind of advertising and socialization around "diet food", then I guess I'm sexist for the occasional feeling of self-consciousness when I order something at a restaurant that is more substantial than the more delicate "feminine" choices.


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skdadl
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posted 09 July 2005 04:19 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
I found a worm in my last salad.

I am off salad for a bit.


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kuri
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posted 09 July 2005 04:25 PM      Profile for kuri   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
WARNING! Eating the carrots or the parsley will cause your testicles to retreat into your body cavity. Don't even chance it. Eat the MEAT.
From: an employer more progressive than rabble.ca | Registered: Jun 2003  |  IP: Logged
Reality. Bites.
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posted 09 July 2005 04:30 PM      Profile for Reality. Bites.        Edit/Delete Post  Reply With Quote 
quote:
Originally posted by kurichina:
Eat the MEAT.[/URL]

Advice all men should heed.


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Raos
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posted 09 July 2005 04:46 PM      Profile for Raos     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
I have noticed that women are more likely to order salads and the like, whereas men are not as self-conscious about ordering the heavy entree.

That's just reminded of that terrible McD's commercial, where a youngish guy takes his nephew to McDonald's and they're the only guys there, and the place is packed with women eating the new salads, and the whole 'uncle caring for nephew' ploy is exposed as a way to meet some of these many salad eating women.


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Michelle
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posted 09 July 2005 04:48 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by kurichina:
WARNING! Eating the carrots or the parsley will cause your testicles to retreat into your body cavity. Don't even chance it. Eat the MEAT.

Oh man, I LOVE that web site!

This one always sends me into fits of laughter.


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kuri
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posted 09 July 2005 04:49 PM      Profile for kuri   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
My favourite is the "10 pm" series. But all of the cookbooks in there are cases in point for this thread. XD
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Cartman
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posted 09 July 2005 04:58 PM      Profile for Cartman        Edit/Delete Post  Reply With Quote 
quote:
Advice all men should heed.

Oh my!

(note to self, if losing a debate with John_D, simply make fun of the fact that he eats...giggle, snort, snicker...Yoghurt).


From: Bring back Audra!!!!! | Registered: Nov 2004  |  IP: Logged
Reality. Bites.
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posted 09 July 2005 05:20 PM      Profile for Reality. Bites.        Edit/Delete Post  Reply With Quote 
The pictures in the book remind me of a theme party my cousin's brother and his partner once threw. The idea was to make tacky 50s and 60s food like you'd find in these recipe books or the infamous Kraft commercials on the Ed Sullivan show narrated by the aptly named Bruce Marsh, considering how many of them called for marshmallows.

Much to their chagrin, several guests exclaimed "But I make this all the time!"

Lesson learned: know your audience.


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lagatta
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posted 09 July 2005 06:34 PM      Profile for lagatta     Send New Private Message      Edit/Delete Post  Reply With Quote 
Yoghurt is masculine, at least in any languages I know...

And real yoghurt, while not as rich as sour cream, is not especially low-fat.

Funny about quiche. Its homeland, Lorraine, is a land of steelworkers and miners in France near the German border, and "real men" have it as a starter, before they hit the ... meat dishes. It is one of a series of egg-based tarts in that area. The Alsatian onion tart is one of the best...


From: Se non ora, quando? | Registered: Apr 2002  |  IP: Logged
ephemeral
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posted 09 July 2005 10:31 PM      Profile for ephemeral     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Michelle:
I guess I'm sexist for the occasional feeling of self-consciousness when I order something at a restaurant that is more substantial than the more delicate "feminine" choices.

i've felt that way too, on occasion. especially, the time i was out with 5 women, and everybody ordered a salad (it was huge and crammed with cheese), and i don't remember what i got, but it wasn't a salad. i felt a strange sort of guilt for (1) not coforming, and (2) not being feminine enough. i really don't like salads anyway; unless they're raw. hate salad dressing.

for one thing, when i have to spend more money than usual on a meal, i make sure its worth my money. salads are rarely ever worth their price at restaurants. so few substantially nutrituous vegetables, and so much lettuce and dressing. (i'm really big on the nutrition thing!)

for another, i quite like eating, and i am not obsessed with my figure that i avoid certain foods just because it is fattening. if i have a hankering for something, i'll go for it. who cares what anybody around me thinks. mostly, my food choices are based on health and nutrtion, i.e., am i getting enough iron, protein, vitamins, etc. calorie-counting is low on my list of priorities; so i think i'm fairly immune to buying into eating 'girlie-food' just because it's labelled that way. however, many of these low-fat products targeted for women so they can become/stay slim are often LOADED with a colossal amount of sugar (sometimes 3-4 kinds of sugars) and they are quite high in carbs. so, once again, we see the dishonest nature of advertising.

i'm sure the numbers of consumers who buy a certain product have a lot to do with who advertising targets. a lot of desserts seemed to be aimed at women which is contradictary to "buy this food because it is low-fat and you will look like nicole kidman or halle berry or whoever".


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puzzlic
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posted 10 July 2005 12:30 AM      Profile for puzzlic     Send New Private Message      Edit/Delete Post  Reply With Quote 
It never occurred to me to feel self-conscious about eating non-girly foods ... I too care about getting nutrition (protein, carbs, veggies, fruit, and not too much oil)... Restaurant salads are just not nutritious. But no one ever makes me feel judged for that -- if anything, I gather men prefer that women eat heartily than nibble on diet foods. (As long as the women stay thin, I guess.)

One thing I did notice when I moved to New York City: anywhere outside a brew pub, it seems to be considered unfeminine for women to drink beer. I first noticed this at a trendy Nolita bar when, not wanting to order a $17 mixed drink, I got a bottle of beer -- then noticed I was the only woman in the bar who wasn't drinking a vodka drink. I don't even like vodka! So now I limit my beer consumption to post-hockey dive bar visits (hey, once you're smelly and carrying a hockey bag, you're pretty much out of the femininity sweepstakes) and have learned to appreciate tequila drinks, caipirinhas and single-malt scotch (straight, no ice -- which, it turns out is also a "masculine" drink ).

Shortly thereafter, at a wedding in Winnipeg, I teased an American guy that American men drink girly drinks. He'd never heard of the concept of a girly drink. A couple of Canadian guys got in on the conversation and explained the rules: beer and scotch are manly drinks. All mixed drinks are girly, except gin & tonic and rye & ginger. The American guy argued in favour of the martini ("James Bond? Shaken, not stirred?") but the Canadian guys held fast: "Nope. Girly."

As for other gendered consumer products, razors and shaving cream come to mind ... the women's version is often of lower quality and costs more.


From: it's too damn hot | Registered: Jun 2005  |  IP: Logged
Amy
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posted 10 July 2005 01:08 AM      Profile for Amy   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I love this thread, it makes me know that it's not *just me*!

At work, there's a guy who eats granola and "svelte" (or some other goofy name) yogurt. No one actually says anything to him *cos he rides a motorbike and is tough* but I catch people giving him funny looks when he's eating yogurt- it comes from a container with an outline of a curvy woman. I do find it strange that the company would potentially alienate a good chunk of their consumers with such a label though.

I think that, atleast until recently, diet pop was considered to be a 'girl' thing. [rant] I drink diet cola sometimes on night shift, but with the debate about aspratame, I find that the guys have been giving me all sorts of advice about not drinking diet pop. That's nice... cos, like I don't know anything about what I eat, and I need grown-up men to tell me.[/rant]

I fricking hate it when plain, ordinary sneakers are automatically men's shoes. I don't know why it bugs me so much, it just does. I have wide feet, and sneakers are the best at accomodating that, so I usually get them... but I always end up going to men's shoe stores, where I typically don't get as much help as I do when I shop at women's shoe stores, or as my guy friends do when they shop for "guy" shoes.

About the drinks thing, I kind of think it's funny. I drink dark beer (stout or porter) most of the time, and I've found that most guys that I encounter won't touch the stuff. They like beer, but not *that* beer. I have gotten many suprised looks for saying that I like any beer, let alone dark beer, being a short little girl and all. I think that the mixed drinks being thought of as girly thing might be a product of the younger generations, because I've hung out with some older people who really don't get that at all. Also, I think caesars might be an exception.

As far as razors go, I just buy "guy's" razor blades and use soap, cos shaving cream stinks and makes a lot of garbage.


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EFA
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posted 10 July 2005 01:56 AM      Profile for EFA        Edit/Delete Post  Reply With Quote 
I was glad to come across this post because I've been wondering about the "lady razor" thing forever. They are definitely more expensive and, as far as I can tell, the only difference is that they are pink and textured with little flowers. By the way, I just wanted to rave about those little sandpaper mitts. They keep you hair-free twice as long as shaving plus you don't get those little dots left over.

As far as food goes, I just don't see there being any masculine or feminine foods. I realize that lots of low calorie stuff is pitched to women, but I just cannot imagine thinking of food as being gender-specific.

Cars are another product that I fail to see as gender-specific but I've been told that Mazda Miatas, for instance, are girly cars. Same goes for automatic transmissions.

[ 10 July 2005: Message edited by: EFA ]


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Suzette
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posted 10 July 2005 01:58 AM      Profile for Suzette     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by kurichina:
WARNING! Eating the carrots or the parsley will cause your testicles to retreat into your body cavity. Don't even chance it. Eat the MEAT.

Damn, you beat me to it! You've done the world a favour linking to this fabulous site. Well done!


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Mandos
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posted 10 July 2005 04:05 AM      Profile for Mandos   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Here in the US, Caesar's are totally unavailable, virgin or bloody. I remember before I moved to the US, I was visiting Philly, and attempted to order a virgin Caesar in a restaurant. The server looked confused at me for a while, until someone else at the table nudged me and murmured that the US doesn't really have Clamato juice. It never took off. The only way he knew about it was that he had visited Canada.

And I was flabbergasted. What kind of country doesn't have Clamato juice? But...it's true!


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mayakovsky
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posted 10 July 2005 04:47 AM      Profile for mayakovsky     Send New Private Message      Edit/Delete Post  Reply With Quote 
There is a company here in Quebec 'Danone' that makes yogurt. They had TV ads with women eating small little cups of yogurt and then putting on slinky evening dresses. I guess they figured they had to market yogurt in a certain way. They may be the ones with the svelte campaign. I would guess that the traditional labelling of yogurt 'Balkan Style' or Kefir with 'Fermented yogurt from the Caucasus' wouldn't work with those eating yogurt to fit into a slinky evening dress.
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lagatta
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posted 10 July 2005 04:55 AM      Profile for lagatta     Send New Private Message      Edit/Delete Post  Reply With Quote 
mayakovsky, ever priced those silly little tubs of yoghurt?

Around where we live, we can buy macho Middle Eastern yoghurt with no marketing but a Lebanese cedar or something stamped onto the big tub for a fraction of the price per gramme of the sweet chemical stuff. (Some of the extremely low-fat ones have very dodgy modified starch etc.)

Come now: yoghurt goes with garlic and herbs - or if one wants it for a sweet, with Greek or Turkish honey.


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Suzette
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posted 10 July 2005 05:06 AM      Profile for Suzette     Send New Private Message      Edit/Delete Post  Reply With Quote 
Someone told me about Clamato juice recently, and I seriously thought he was pulling my leg. I admit that stranger things have tasted good,though. Can't think of any right now, but still.
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mayakovsky
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posted 10 July 2005 05:40 AM      Profile for mayakovsky     Send New Private Message      Edit/Delete Post  Reply With Quote 
mayakovsky, ever priced those silly little tubs of yoghurt?

lagatta, Yeah, I kinda thought I was being sarcastic in my post.


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kuri
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posted 10 July 2005 11:33 AM      Profile for kuri   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I've always thought of caesars as a "man's drink" mostly because it's what my dad always drank, and my mom always referred to it as a man's drink (in contrast to her coolers, which were "women's drinks" ). It never occurred to me that clamato juice wouldn't be available outside of Canada.

I did once get a very confused look, the first time I was in the UK and asked for a Rye and Ginger. That was in Norfolk, where I explained what it was and got something similar. I'd be afraid to make such a request here. I'm sure most Scots would find that an appalling thing to do to whiskey.

Other gendered food items I've noticed is that women will more likely choose chicken dishes in restaurants over beef or lamb or pork. I guess that also has to do with it's association with leanness. Since I've started eating meat again, I've found chicken to be so tasteless unless it's heavily seasoned. I'd rather have anything else or something vegetarian if I'm eating out.


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skdadl
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posted 10 July 2005 11:43 AM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
I'm sure most Scots would find that an appalling thing to do to whiskey.

Och, aye, lassie. Thorfinn wouldn't even allow guests to have ice with their scotch.

My mixed-drinks youth is so far behind me I barely remember it, although I think I liked Manhattans (rye and vermouth), Gibsons (a martini but with a li'l onion), and vermouth half-and-half (half sweet, half dry).

Now I'm just a wino. Is that feminine? In my case, I suspect it's just lazy.


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Michelle
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posted 10 July 2005 12:06 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
I always joke about how I drink "girly drinks" because I don't like beer or scotch. I like mixed drinks, coolers, and liqueurs.

There are a few mixed drinks that are crossovers into "manly" like a rye and coke, or a martini, from what I've seen.

When I was pregnant, I went out with some folks from the office where I was working at the time on a Friday night after work. They all drank up a storm and I had Shirley Temples all night, which amused the table. No plain pop for me! Anyhow, since I had pretty bad morning (and afternoon and evening) sickness throughout the whole pregnancy, I ended up going home and puking, just as if I had been drinking all night. I thought it was supremely unfair that I should get a drinker's punishment for teetotalling!

[ 10 July 2005: Message edited by: Michelle ]


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EFA
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posted 10 July 2005 12:11 PM      Profile for EFA        Edit/Delete Post  Reply With Quote 
quote:
Originally posted by Suzette:
Someone told me about Clamato juice recently, and I seriously thought he was pulling my leg. I admit that stranger things have tasted good,though. Can't think of any right now, but still.

My husband is always trying to get me to drink clamato juice and near beer. I hate clamato juice. I hate near beer. I suppose it's possible that together these two ingredients would magically morph into something spectacular but I'm not willing to try it.


From: Victoria, BC | Registered: Jun 2005  |  IP: Logged
skdadl
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posted 10 July 2005 12:12 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
Actually, that's it: in the olden days, the Gibson was invented precisely as a "feminine" alternative to the martini.

In fact, it is a martini. The only difference is the onion rather than the olive.

In Britain, in the seventies, anyway, if you asked for a martini, you would be handed -- a glass of sweet vermouth. *ick*


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skdadl
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posted 10 July 2005 12:27 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
The Gibson Girl: this is me in my misspent youth:


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puzzlic
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posted 10 July 2005 01:14 PM      Profile for puzzlic     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
get me to drink clamato juice and near beer
Eeeeeeuw!

btw, EFA, what are these sandpaper mitts you're talking about? Do they sell them at the drugstore? They sound great!

It's true you can't order a bloody Caesar in a bar here 'cause the bartenders don't know what it is, but I was suprised to find that all supermarkets I've been to in NYC carry Clamato. Maybe Canadians are infiltrating US tastes ... let's hope the infiltration spreads from their supermarkets to their politics

[ 10 July 2005: Message edited by: puzzlic ]


From: it's too damn hot | Registered: Jun 2005  |  IP: Logged
EFA
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posted 10 July 2005 01:30 PM      Profile for EFA        Edit/Delete Post  Reply With Quote 
quote:
Originally posted by puzzlic:
btw, EFA, what are these sandpaper mitts you're talking about? Do they sell them at the drugstore? They sound great!

Absolutely. They're found at one end of the quite overwhelming (to me, anyway) spectrum of hair removal products, usually down by the floor. They're kind of a purply colour and they come to 3 to a pack. Each mitt can be used 1/2 a dozen times.


From: Victoria, BC | Registered: Jun 2005  |  IP: Logged
puzzlic
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posted 10 July 2005 01:34 PM      Profile for puzzlic     Send New Private Message      Edit/Delete Post  Reply With Quote 
Thanks, EFA! I gotta try these ...
From: it's too damn hot | Registered: Jun 2005  |  IP: Logged
skdadl
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posted 10 July 2005 01:39 PM      Profile for skdadl     Send New Private Message      Edit/Delete Post  Reply With Quote 
Me too. Those sound great -- I've never heard of them before.
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EFA
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posted 10 July 2005 01:47 PM      Profile for EFA        Edit/Delete Post  Reply With Quote 
Not that I've got stock in the company or anything, but they are truly a great idea.
From: Victoria, BC | Registered: Jun 2005  |  IP: Logged
kuri
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posted 10 July 2005 01:52 PM      Profile for kuri   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by EFA:
They are definitely more expensive and, as far as I can tell, the only difference is that they are pink and textured with little flowers.

I understand they're also, despite the higher price, lower quality and have to be replaced more often than similar men's rasors.


From: an employer more progressive than rabble.ca | Registered: Jun 2003  |  IP: Logged
puzzlic
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posted 10 July 2005 05:31 PM      Profile for puzzlic     Send New Private Message      Edit/Delete Post  Reply With Quote 
EFA -- I just checked out two drugstores and they'd never heard of it.

They might be like Red Rose tea: "Only in Canada, eh? Pity."

Fortunately, we *do* have the Internet in New York City ... do you know the name of this product?


From: it's too damn hot | Registered: Jun 2005  |  IP: Logged
EFA
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posted 10 July 2005 05:37 PM      Profile for EFA        Edit/Delete Post  Reply With Quote 
They're called Velvet Touch and they're made in Canada by Beauty Maid Products Ltd. which is located at 8 Spring Street, St. Jacobs, Ontario, N0B 2N0. If you can't buy them online, PM me and I would happily send some to you.

Edited to add: There's another product which I would highly recommend and which has recently made my life much, much easier and that's The Keeper. I believe that product actually is gender-specific.

[ 10 July 2005: Message edited by: EFA ]


From: Victoria, BC | Registered: Jun 2005  |  IP: Logged
obscurantist
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Babbler # 8238

posted 11 August 2005 07:33 PM      Profile for obscurantist     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Originally posted by lagatta:
we can buy macho Middle Eastern yoghurt.... yoghurt goes with garlic and herbs - or if one wants it for a sweet, with Greek or Turkish honey.

I finally got around to buying some yogurt from the Mediterranean / Middle Eastern food store near where I live. Man, is it ever different from the supermarket kind. Real yogurt'll put hair on your chest.

Also got some Egyptian honey to go with it, and bought some (Lebanese?) sheep feta. Haven't really acquired a taste for the yogurt yet, but the feta is really good. Hadn't realized that "feta" is a way of making cheese, rather than just cheese from goat's milk.


From: an unweeded garden | Registered: Feb 2005  |  IP: Logged
raccunk
rabble-rouser
Babbler # 9151

posted 11 August 2005 07:50 PM      Profile for raccunk     Send New Private Message      Edit/Delete Post  Reply With Quote 
My brother in law actually uses those pink lady's razors. He claims they are sharper than the men's disposables. hmmmm.....
From: Zobooland | Registered: May 2005  |  IP: Logged

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