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Topic: Assigning genders to consumer products.
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skdadl
rabble-rouser
Babbler # 478
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posted 09 July 2005 03:23 PM
quote: But recently it seems there's been an intense effort in commercials, from a number of different companies, to promote yoghurt as a woman's food. I first noticed when I got mildly embarassed when buying some at a supermarket, and couldn't figure out why until I got home and thought about it for a while. (Guess I deconstructed my way out of that one, eh?)
Aw, c'mon, John_D: You have to tell us why and how you got mildly embarrassed. There's a story there: I can just tell. Tell tell tell. Women live, of course, with a non-stop commercial onslaught on their self-image, particularly their physical self-image -- in other words, most women have to fight feelings of self-consciousness (at least) about their bodies. So any product like yoghurt -- healthy, low-fat, contains useful bacteria, etc -- can easily be spun to play on women's insecurities, although these days the low-fatness can probably be spun to play on everyone's insecurities. I'm not saying that it's not a great food, but you were asking about the marketing spin, so until you tell us your story, that's the best I can do.
From: gone | Registered: May 2001
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Reality. Bites.
rabble-rouser
Babbler # 6718
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posted 09 July 2005 05:20 PM
The pictures in the book remind me of a theme party my cousin's brother and his partner once threw. The idea was to make tacky 50s and 60s food like you'd find in these recipe books or the infamous Kraft commercials on the Ed Sullivan show narrated by the aptly named Bruce Marsh, considering how many of them called for marshmallows.Much to their chagrin, several guests exclaimed "But I make this all the time!" Lesson learned: know your audience.
From: Gone for good | Registered: Aug 2004
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ephemeral
rabble-rouser
Babbler # 8881
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posted 09 July 2005 10:31 PM
quote: Originally posted by Michelle: I guess I'm sexist for the occasional feeling of self-consciousness when I order something at a restaurant that is more substantial than the more delicate "feminine" choices.
i've felt that way too, on occasion. especially, the time i was out with 5 women, and everybody ordered a salad (it was huge and crammed with cheese), and i don't remember what i got, but it wasn't a salad. i felt a strange sort of guilt for (1) not coforming, and (2) not being feminine enough. i really don't like salads anyway; unless they're raw. hate salad dressing. for one thing, when i have to spend more money than usual on a meal, i make sure its worth my money. salads are rarely ever worth their price at restaurants. so few substantially nutrituous vegetables, and so much lettuce and dressing. (i'm really big on the nutrition thing!) for another, i quite like eating, and i am not obsessed with my figure that i avoid certain foods just because it is fattening. if i have a hankering for something, i'll go for it. who cares what anybody around me thinks. mostly, my food choices are based on health and nutrtion, i.e., am i getting enough iron, protein, vitamins, etc. calorie-counting is low on my list of priorities; so i think i'm fairly immune to buying into eating 'girlie-food' just because it's labelled that way. however, many of these low-fat products targeted for women so they can become/stay slim are often LOADED with a colossal amount of sugar (sometimes 3-4 kinds of sugars) and they are quite high in carbs. so, once again, we see the dishonest nature of advertising. i'm sure the numbers of consumers who buy a certain product have a lot to do with who advertising targets. a lot of desserts seemed to be aimed at women which is contradictary to "buy this food because it is low-fat and you will look like nicole kidman or halle berry or whoever".
From: under a bridge with a laptop | Registered: Apr 2005
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puzzlic
rabble-rouser
Babbler # 9646
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posted 10 July 2005 12:30 AM
It never occurred to me to feel self-conscious about eating non-girly foods ... I too care about getting nutrition (protein, carbs, veggies, fruit, and not too much oil)... Restaurant salads are just not nutritious. But no one ever makes me feel judged for that -- if anything, I gather men prefer that women eat heartily than nibble on diet foods. (As long as the women stay thin, I guess.)One thing I did notice when I moved to New York City: anywhere outside a brew pub, it seems to be considered unfeminine for women to drink beer. I first noticed this at a trendy Nolita bar when, not wanting to order a $17 mixed drink, I got a bottle of beer -- then noticed I was the only woman in the bar who wasn't drinking a vodka drink. I don't even like vodka! So now I limit my beer consumption to post-hockey dive bar visits (hey, once you're smelly and carrying a hockey bag, you're pretty much out of the femininity sweepstakes) and have learned to appreciate tequila drinks, caipirinhas and single-malt scotch (straight, no ice -- which, it turns out is also a "masculine" drink ). Shortly thereafter, at a wedding in Winnipeg, I teased an American guy that American men drink girly drinks. He'd never heard of the concept of a girly drink. A couple of Canadian guys got in on the conversation and explained the rules: beer and scotch are manly drinks. All mixed drinks are girly, except gin & tonic and rye & ginger. The American guy argued in favour of the martini ("James Bond? Shaken, not stirred?") but the Canadian guys held fast: "Nope. Girly." As for other gendered consumer products, razors and shaving cream come to mind ... the women's version is often of lower quality and costs more.
From: it's too damn hot | Registered: Jun 2005
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Amy
rabble-rouser
Babbler # 2210
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posted 10 July 2005 01:08 AM
I love this thread, it makes me know that it's not *just me*! At work, there's a guy who eats granola and "svelte" (or some other goofy name) yogurt. No one actually says anything to him *cos he rides a motorbike and is tough* but I catch people giving him funny looks when he's eating yogurt- it comes from a container with an outline of a curvy woman. I do find it strange that the company would potentially alienate a good chunk of their consumers with such a label though. I think that, atleast until recently, diet pop was considered to be a 'girl' thing. [rant] I drink diet cola sometimes on night shift, but with the debate about aspratame, I find that the guys have been giving me all sorts of advice about not drinking diet pop. That's nice... cos, like I don't know anything about what I eat, and I need grown-up men to tell me.[/rant] I fricking hate it when plain, ordinary sneakers are automatically men's shoes. I don't know why it bugs me so much, it just does. I have wide feet, and sneakers are the best at accomodating that, so I usually get them... but I always end up going to men's shoe stores, where I typically don't get as much help as I do when I shop at women's shoe stores, or as my guy friends do when they shop for "guy" shoes. About the drinks thing, I kind of think it's funny. I drink dark beer (stout or porter) most of the time, and I've found that most guys that I encounter won't touch the stuff. They like beer, but not *that* beer. I have gotten many suprised looks for saying that I like any beer, let alone dark beer, being a short little girl and all. I think that the mixed drinks being thought of as girly thing might be a product of the younger generations, because I've hung out with some older people who really don't get that at all. Also, I think caesars might be an exception. As far as razors go, I just buy "guy's" razor blades and use soap, cos shaving cream stinks and makes a lot of garbage.
From: the whole town erupts and/ bursts into flame | Registered: Feb 2002
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EFA
rabble-rouser
Babbler # 9673
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posted 10 July 2005 01:56 AM
I was glad to come across this post because I've been wondering about the "lady razor" thing forever. They are definitely more expensive and, as far as I can tell, the only difference is that they are pink and textured with little flowers. By the way, I just wanted to rave about those little sandpaper mitts. They keep you hair-free twice as long as shaving plus you don't get those little dots left over. As far as food goes, I just don't see there being any masculine or feminine foods. I realize that lots of low calorie stuff is pitched to women, but I just cannot imagine thinking of food as being gender-specific. Cars are another product that I fail to see as gender-specific but I've been told that Mazda Miatas, for instance, are girly cars. Same goes for automatic transmissions. [ 10 July 2005: Message edited by: EFA ]
From: Victoria, BC | Registered: Jun 2005
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skdadl
rabble-rouser
Babbler # 478
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posted 10 July 2005 11:43 AM
quote: I'm sure most Scots would find that an appalling thing to do to whiskey.
Och, aye, lassie. Thorfinn wouldn't even allow guests to have ice with their scotch. My mixed-drinks youth is so far behind me I barely remember it, although I think I liked Manhattans (rye and vermouth), Gibsons (a martini but with a li'l onion), and vermouth half-and-half (half sweet, half dry). Now I'm just a wino. Is that feminine? In my case, I suspect it's just lazy.
From: gone | Registered: May 2001
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Michelle
Moderator
Babbler # 560
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posted 10 July 2005 12:06 PM
I always joke about how I drink "girly drinks" because I don't like beer or scotch. I like mixed drinks, coolers, and liqueurs. There are a few mixed drinks that are crossovers into "manly" like a rye and coke, or a martini, from what I've seen. When I was pregnant, I went out with some folks from the office where I was working at the time on a Friday night after work. They all drank up a storm and I had Shirley Temples all night, which amused the table. No plain pop for me! Anyhow, since I had pretty bad morning (and afternoon and evening) sickness throughout the whole pregnancy, I ended up going home and puking, just as if I had been drinking all night. I thought it was supremely unfair that I should get a drinker's punishment for teetotalling! [ 10 July 2005: Message edited by: Michelle ]
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001
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puzzlic
rabble-rouser
Babbler # 9646
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posted 10 July 2005 01:14 PM
quote: get me to drink clamato juice and near beer
Eeeeeeuw! btw, EFA, what are these sandpaper mitts you're talking about? Do they sell them at the drugstore? They sound great! It's true you can't order a bloody Caesar in a bar here 'cause the bartenders don't know what it is, but I was suprised to find that all supermarkets I've been to in NYC carry Clamato. Maybe Canadians are infiltrating US tastes ... let's hope the infiltration spreads from their supermarkets to their politics  [ 10 July 2005: Message edited by: puzzlic ]
From: it's too damn hot | Registered: Jun 2005
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EFA
rabble-rouser
Babbler # 9673
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posted 10 July 2005 05:37 PM
They're called Velvet Touch and they're made in Canada by Beauty Maid Products Ltd. which is located at 8 Spring Street, St. Jacobs, Ontario, N0B 2N0. If you can't buy them online, PM me and I would happily send some to you.Edited to add: There's another product which I would highly recommend and which has recently made my life much, much easier and that's The Keeper. I believe that product actually is gender-specific. [ 10 July 2005: Message edited by: EFA ]
From: Victoria, BC | Registered: Jun 2005
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