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After all, during the war years, they had paycheques, independence and identity. Afterward, as Betty Friedan would note in her landmark 1963 bestseller The Feminine Mystique, they had Betty Crocker, Swanson dinners and the Fuller Brush Man.
Which might explain a curious event last month in Tulsa, Oklahoma.
Citizens there excitedly turned out to watch the unearthing of a 50-year-old time capsule – a 1957 Plymouth Belvedere loaded with artifacts of its era. Among them, a "typical'' woman's purse which contained bobby pins, gum, loose change, a compact, cigarettes, an unpaid parking ticket ... and a bottle of tranquillizers.
What made that purse "typical'' is lost in the sludge of the oil town's past. Even Tulsa Historical Society spokesperson Barby Jobe could offer little: "There is no documentation."
What's more, although the car was protected from nuclear attack, it was vulnerable to water. The medicine bottle and its label became too degraded for identification. So we'll never know exactly which tranquillizers that "typical" Tulsa gal was popping.
Says TulsaWorld journalist Randy Kriehbel, who has been following the story: "All I can tell you is what was reported in the newspapers at the time."
Which was not much, since women's concerns didn't rate a lot of coverage back then.
The fact that the town officials considered a purse containing tranquillizers – as well as a photo of a 20-year-old bride – as representative of womanhood in 1957 reveals much about the tenor of the times.
"What was that culture saying about women?'' says Toronto therapist Barbara Everett, speaking on behalf of the Canadian Mental Health Association (Ontario). "That this was as common as lipstick, that they needed to be drugged."