http://urbanlegends.about.com/library/bl_anti_bush_label.htm

quote:

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"The 'secret' message began as an inside joke among seamstresses and staff at the Tom Bihn factory," the company's Website explains, "and was apparently intended to poke fun at company's founder and president, Tom Bihn."

The key word is apparently.

"I'm going with the idea that it's a joke about me," Bihn told the Associated Press. But, he added, "clearly when you use the word 'idiot' and 'president' in the same sentence people jump to other conclusions."

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