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Author Topic: Hidden Classic
Michelle
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Babbler # 560

posted 09 March 2002 08:58 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
Ms Magazine in their August/September 2001 issue asked readers what they thought of this ad:

Here's the question:

quote:
Captive or Captivating? Here's a picture that could generate a thousand words. A reader sent this to No Comment, teed off that Reebok was glamourizing the restrictions placed on women living under extremist Islamic regimes. But a member of our staff, a Muslim who chooses to cover, disliked the ad for a different reason: she felt it was trying to turn a spiritual decision - whether or not to cover - into a "come hither" consumerist moment. And yet there were a fair number of readers who really liked the ad: finally, they said, an image of Islamic women as strong and self-confident. What do you think?

So, what do you think, babblers?


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
Debra
rabble-rouser
Babbler # 117

posted 09 March 2002 09:04 PM      Profile for Debra   Author's Homepage     Send New Private Message      Edit/Delete Post
My immediate reaction is one of rebellion against the wrapping , but also of rebellion against the consumerism and degradation of what is essentenially a sacred garment.
From: The only difference between graffiti & philosophy is the word fuck... | Registered: Apr 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 09 March 2002 09:07 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
I thought the prayer beads were a nice touch. Just in case anyone had any doubt that her religion was being appropriated to sell shoes.

Edited to say, I guess you can't see it from this grainy picture, but I have the actual Ms Magazine, and in the hand that's showing, she's holding black prayer beads.

[ March 09, 2002: Message edited by: Michelle ]


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
skdadl
rabble-rouser
Babbler # 478

posted 10 March 2002 10:33 AM      Profile for skdadl     Send New Private Message      Edit/Delete Post
quote:
she felt it was trying to turn a spiritual decision - whether or not to cover - into a "come hither" consumerist moment.

All of that, 100 per cent. Actually, my first thought was "Benetton?" What bothers me partly about this is what Edward Said has analysed as "exoticism," and then, well, it's an ad, eh?


From: gone | Registered: May 2001  |  IP: Logged
Rebecca West
rabble-rouser
Babbler # 1873

posted 10 March 2002 11:00 AM      Profile for Rebecca West     Send New Private Message      Edit/Delete Post
What I like about the ad is that it's generating debate - I'm very appreciative of anything that does that.

As for appropriating and exploiting? Of course it is. It's adversitising, after all, and very well done at that. Everyone sees in it what is relevent to them - personally, politically, artistically.

I think that so long as, in the end, we see it for what it is, as an image exploited to sell a product, then we can be free to explore the positives, negatives and social implications, hopefully with interesting and lively debate.


From: London , Ontario - homogeneous maximus | Registered: Nov 2001  |  IP: Logged
radio
rabble-rouser
Babbler # 808

posted 10 March 2002 12:56 PM      Profile for radio     Send New Private Message      Edit/Delete Post
MOre ideas for advertisers: How about bare-breasted young African girls in a dusty village, chained together, wearing Reeboks? Sweat-shop workers both making and wearing Roots? Homeless victims of the 'Common Sense Revolution' sleeping in cardboard boxes in Toronto back alleys, with new Nikes on their feet? Who else can be exploited in the mad dash to make the wealthy wealthier at the expense of the poor and the oppressed? What, me cynical?
From: Gore Bay, Ontario | Registered: Jun 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 10 March 2002 10:11 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
Yeah, I've gotta say, radio, my reaction was partly that too.
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
clersal
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Babbler # 370

posted 10 March 2002 10:18 PM      Profile for clersal     Send New Private Message      Edit/Delete Post
I thought, boy would that be hot in the summer.
From: Canton Marchand, Québec | Registered: Apr 2001  |  IP: Logged
'lance
rabble-rouser
Babbler # 1064

posted 10 March 2002 10:26 PM      Profile for 'lance     Send New Private Message      Edit/Delete Post
quote:
How about bare-breasted young African girls in a dusty village, chained together, wearing Reeboks?

Cross-listed in the the Too Bizarre Not to be True Dep't and the What In Ten Thousand Hells Were They Thinking Dep't: a couple of years ago, a major shoe manufacturer (can't recall which one) actually filmed a commercial in which a running black man, wearing the shoes, was chased down by a Land Cruiser-load of white men trying to figure out how he ran so damn fast.

I've been googling for a reference, so far without success. Slightly off-topic for the feminism forum, perhaps, but submitted for your consideration, as the late great Rod Serling would have it.


From: that enchanted place on the top of the Forest | Registered: Jul 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 10 March 2002 10:27 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
Actually, apparently in very hot countries like Saudi Arabia, both men and women cover up most of their bodies (except women often don't show their eyes even), and while I think the full face thing is going a bit far, apparently it's excellent protection against the heavy heat and sun.

I would think that white or light colours would be a bit better for that though. But apparently it's not as bad as we think it is.

[ March 10, 2002: Message edited by: Michelle ]


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
audra trower williams
rabble-rouser
Babbler # 2

posted 11 March 2002 12:23 AM      Profile for audra trower williams   Author's Homepage     Send New Private Message      Edit/Delete Post
I think the difference, radio, is that all the people in your examples are inarguably oppresed. That's not the case with Muslim women who choose to cover.
From: And I'm a look you in the eye for every bar of the chorus | Registered: Apr 2001  |  IP: Logged
nonsuch
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Babbler # 1402

posted 11 March 2002 01:34 AM      Profile for nonsuch     Send New Private Message      Edit/Delete Post
Whatever that picture is, it is not of a Muslim woman.
It is a model with a lot - but not quite enough - of fabric wrapped around her. The garment is coy and so is the face. The shoes just look silly.
Benatton does spring to mind. It's so obviously fake, it screams advertisment. She might as well be in the outline of an Absolut bottle.

From: coming and going | Registered: Sep 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 11 March 2002 08:30 AM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
I have met Muslim women who dress quite like that, nonesuch. Including a couple in this building who cover their entire body except their face and hands but still wear very becoming makeup, particularly on their eyes.

The only thing I find odd about that picture is the Reeboks. But I think you're allowed to wear any shoes you like as a Muslim woman. Again, the women I've met who cover often wear quite fashionable clothing underneath, and wear different types of shoes depending on what they are going to be doing that day. I think as long as you are modestly covered, then you can wear whatever you like underneath.

Then again, I've heard that in strict Islamic countries you're not supposed to wear make-up if your face is showing.

Here's an article about how to dress in Iran

An interesting online clothing store for Muslim women - everything you ever wanted to know about Muslim women's clothes here.

A "Niqaabi" (woman who covers fully, including face, eyes, and hands) explains why


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 11 March 2002 08:36 AM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
This is interesting too - an article about the attitude of Iranian women as the gov't tries to crack down on "social vices" like wearing makeup.
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
Rebecca West
rabble-rouser
Babbler # 1873

posted 11 March 2002 11:03 AM      Profile for Rebecca West     Send New Private Message      Edit/Delete Post
Thanks for the links Michelle - very informative, especially the explanation of covering choice from the Niqaabi. Of special interest was the bit about the "need for decent concealment to know that I can affect men because of the physical blessings that Almighty Allah has granted me." It struck me that this woman, this particular concept, is not particular to strict Islamic practice. Haven't most of us at one time or other been concerned that our style of dress may have an undesirable effect on men and draw unwanted sexual attention? It wasn't long ago that what a woman wore was a defense for rape. And the idea that the way a woman dresses reflects her sexual morality still pervades even the most 'progressive' circles.

Really, the only significant difference I can see is that westerners, for the most part, have no deep spiritual convictions to guide their attitude, whereas muslim women who chose to cover do.


From: London , Ontario - homogeneous maximus | Registered: Nov 2001  |  IP: Logged
Riffraff
rabble-rouser
Babbler # 2034

posted 04 June 2002 06:58 PM      Profile for Riffraff     Send New Private Message      Edit/Delete Post
Michelle wrote:

"Actually, apparently in very hot countries like Saudi Arabia, both men and women cover up most of their bodies (except women often don't show their eyes even), and while I think the full face thing is going a bit far, apparently it's excellent protection against the heavy heat and sun."

Just a point of informatio. Islam does not require women to cover their faces. Only the hair.
This practice of covering women's face is definitely cultural, existed prior to Islam (in South East Asia) and unfortunately persisted.

You might notice that Arab Muslim women do not cover their faces. (They possibly do in Saudi Arabia, but that is a very conservative brand of Islam that is practiced there). Non Arab Muslims (such as in Iran, Afghanistan, and other societies do).

There are other varieties of covering the face or not. Touareg people live in the sub-North African desert (Sahara). They are nomadic. They are non Arab Muslims. Men do cover their faces but not women. It has been their practice before Islam.

Tritinity, in the another thread, seems to have jumped the gun. I wish, I wish, I wish, people know beforehand what they are talking about. Easy to stick everything to Islam. Sport-like. The latter has many aspects that I would criticize and join criticizing. But let us stand on solid ground first.


From: Ontario | Registered: Jan 2002  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 04 June 2002 08:44 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
Actually, Iranian Muslims DON'T cover their faces.
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
lagatta
rabble-rouser
Babbler # 2534

posted 04 June 2002 08:51 PM      Profile for lagatta     Send New Private Message      Edit/Delete Post
I really have a hard time accepting this crap because it is cultural. All forms of oppression of women can be justified in that way. I think it is important to be just as hard on the expectations imposed, and not challenged, on women in our society, but the very thought of wearing socks (or our bloody nylons) in hot weather makes me physically ill.

I have a friend who taught in a Hassidic school in Outremont and the dress restrictions on the girls mirror the restrictions in their lives.

Around the corner from me there is worse still - a fundamentalist Catholic parish of the "Fraternité Pie X" started up in a break from the church by the Nazi symp Levefbre... I see the pinched faces and sorry miens of the faithful and want to stage a huge nude parade or orgy in front of them - and since they are of the majority religion it is not a question of persecuting a minority group...

Perhaps this is a cultural difference too - in Quebec and other francophone countries progressive people aren't so prompt to embrace absolute cultural relativism.

How about the old anarchist cry "Ni dieu ni maître"?


From: Se non ora, quando? | Registered: Apr 2002  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 04 June 2002 09:21 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
I don't think anyone really embraces absolute cultural relativism, lagatta. There's a difference between respecting other people's choices and making absolutely no moral judgments whatsoever in the name of "tolerance".

I don't think there is a person on this board who is an absolute cultural relativist - especially considering that the very idea of relativism itself does not lend itself to being universally applied. After all, as a total cultural relativist, you can't criticize people for intolerance if, say, intolerance is part of someone's culture.

I don't think anyone is going that far with cultural relativism here. They're just saying that people have the right to wear what they want, even if others feel that they are symbols of oppression.

On the other hand, you and I also have the right to analyze and criticize those same symbols. I agree with you - there should be no sacred cows, not even in the name of tolerance.


From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
clockwork
rabble-rouser
Babbler # 690

posted 04 June 2002 11:59 PM      Profile for clockwork     Send New Private Message      Edit/Delete Post
quote:
I don't think anyone really embraces absolute cultural relativism, lagatta. There's a difference between respecting other people's choices and making absolutely no moral judgments whatsoever in the name of "tolerance".

Oh, but we do. I was reading some columnist in the Toronto Sun sum up my political position (me being the "Left", of course) and I was surprised to find out that I am a strict cultural relativist (sister of "multicultist", cousin of "PC"). For example (I forget the actual example, so I'll make it up), I believe that one culture killing their citizens is just as kosher as another culture not killing their citizens. Well, let me tell you, I was quite surprised to find that about myself. And you believe that too, Michelle, since you're "left" as well. We really must read more of these two-bit conservative hacks more often to figure out what we truly think.

From: Pokaroo! | Registered: May 2001  |  IP: Logged
Riffraff
rabble-rouser
Babbler # 2034

posted 05 June 2002 01:31 AM      Profile for Riffraff     Send New Private Message      Edit/Delete Post
Lagattag,

I defend no culture that oppresses and suppresses any segment of society, be it women, children, untouchables etc.. What I am trying to say is crusades (verbal or otherwise) in which some Babblers seem to love to engage in are off the mark, the simplest way of dealing with issues and that they are not fruitful.

Like most Babblers, whether Western or Eastern cultures, I can go through my list of points of criticism for both. No culture is beyond criticism.

The difference between culture and religion in the context of the discussion is that for culture, we at least imply (if not recognize) that we do not understand a certain culture and we criticize. But with religion, we do have the tendancy to assume that we know all about that religion, that our information is correct and we automatically engage in criticizing.

As some Babblers may have read, we have a Babblers entertaining us on the subject of Hurias that he (and many) assumed are women in paradise. Even the most apt Muslim theologians have trouble knowing what that really means. Perhaps unharmful drugs will be distributed in paradise to men and women and each will dream their wildest phantasms !! After all, are all men really attracted to women ? Doesn't God know that there are gays and lesbians ? Doesn't God know that He or She caused or created people's sexual orientation ?


From: Ontario | Registered: Jan 2002  |  IP: Logged
lagatta
rabble-rouser
Babbler # 2534

posted 05 June 2002 04:07 AM      Profile for lagatta     Send New Private Message      Edit/Delete Post
Well, at least in the Muslim heaven there is sexuality (in some form, yes the passages can be interpreted many ways) and rivers of wine, forbidden to devout Muslims in this life. Sort of the opposite of the stupid song "In heaven there is no beer, so that's why we drink it here"...

The lush garden of Islamic heaven is far more appealing than the Christian variety.

Back to cultural relativism, I think that if one looks at editorials and viewpoints in Québec and in English-Speaking Canada one will find that progressive and left people tend to take a different approach. Perhaps it is because the Church was so oppressive here, perhaps it is the French tendency towards universalist abstraction and lois cadres.

I'm not sure about what was said about religion and culture, I find people tend to assume they know a lot about both, just as they "assume" a lot about other people's lives (expressing this is the cause of most rudeness and unwanted advice, I've heard...).


From: Se non ora, quando? | Registered: Apr 2002  |  IP: Logged
audra trower williams
rabble-rouser
Babbler # 2

posted 06 June 2002 09:41 AM      Profile for audra trower williams   Author's Homepage     Send New Private Message      Edit/Delete Post
Do we need two threads on this?

(not a rhetorical question).


From: And I'm a look you in the eye for every bar of the chorus | Registered: Apr 2001  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 06 June 2002 09:56 AM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post
Nope.
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
audra trower williams
rabble-rouser
Babbler # 2

posted 06 June 2002 10:36 AM      Profile for audra trower williams   Author's Homepage     Send New Private Message      Edit/Delete Post
Okay! Closing.
From: And I'm a look you in the eye for every bar of the chorus | Registered: Apr 2001  |  IP: Logged

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