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» babble   » walking the talk   » labour and consumption   » Free enterprise jumps on the (anti)-Anorexia bandwagon

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Author Topic: Free enterprise jumps on the (anti)-Anorexia bandwagon
Anchoress
rabble-rouser
Babbler # 4650

posted 11 August 2004 10:53 PM      Profile for Anchoress     Send New Private Message      Edit/Delete Post  Reply With Quote 
Call it Hexploitation - making money off someone who only weighs sixty pounds...

From IMDB - the whole segment is quoted here.

quote:
Teen actress Mary-Kate Olsen's battle with anorexia has inspired a controversial new line of 'Save Mary-Kate' T-shirts. The unlikely fashion items have been launched by fledging design company Randy And Moss, whose owners say they will give 20 per cent of profits from sales of the tops to America's National Eating Disorders Association (NEDA). Randy and Moss co-founder Melissa Moss says, "One night we were working on designs and reading magazines that featured Mary-Kate's eating disorder." She and partner Randy Bol, both 25, came up with a design and had the T-shirts ready within a week. They're now being sold on the duo's website Savemarykate.Blogspot.Com, whose rallying motto is, "Together we can do this. One T-shirt at a time." Bol sketched the picture of Mary-Kate, twin sister of Ashley Olsen, complete with protruding ribs and a disproportionately large head - an image some fans have branded "grotesque". Moss counters, "Anorexia is not a beautiful thing." And while the shirts have been selling well, Olsen's representative Michael Pagnotta and NEDA are far from thrilled. Pagnotta says, "I'm not sure what Mary-Kate needs saving from." He is quick to point out that the shirts are not endorsed by Olsen and suggests that the twins' company, Dualstar, may look into a possible copyright- infringement claim. Moss says if Neda declines to accept the donations, she and Bol will find another charity.

From: Vancouver babblers' meetup July 9 @ Cafe Deux Soleil! | Registered: Nov 2003  |  IP: Logged
Trisha
rabble-rouser
Babbler # 387

posted 11 August 2004 11:25 PM      Profile for Trisha     Send New Private Message      Edit/Delete Post  Reply With Quote 
Mary-Kate Olsen is not the first young actress to battle anorexia, nor is she the youngest. This enterprise is an attempt to use someone's fame or popularity without her consent and should be stopped.

There are other and better ways to draw attention to this illness and the need for funding for the organizations trying to stop it. I don't think T-shirts are the right implement for this battle.


From: Thunder Bay, Ontario | Registered: Apr 2001  |  IP: Logged
Puetski Murder
rabble-rouser
Babbler # 3790

posted 14 August 2004 08:48 PM      Profile for Puetski Murder     Send New Private Message      Edit/Delete Post  Reply With Quote 
Plus "Save" the spoiled celebrity t-shirts have been finished since Winona Ryder posed on a magazine cover in a "Save Winona" tee. It was the supercharged ironic mass that killed the trend.
From: Toronto | Registered: Feb 2003  |  IP: Logged
Doug
rabble-rouser
Babbler # 44

posted 17 August 2004 12:41 AM      Profile for Doug   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 

[ 17 August 2004: Message edited by: Doug ]


From: Toronto, Canada | Registered: Apr 2001  |  IP: Logged
DrConway
rabble-rouser
Babbler # 490

posted 17 August 2004 01:07 AM      Profile for DrConway     Send New Private Message      Edit/Delete Post  Reply With Quote 
I shouldn't laugh. I know I shouldn't laugh. But I couldn't resist a laugh at the juxtaposition of the shirt and the man.

I am so going to hell for this.


From: You shall not side with the great against the powerless. | Registered: May 2001  |  IP: Logged
Albireo
rabble-rouser
Babbler # 3052

posted 17 August 2004 01:12 AM      Profile for Albireo     Send New Private Message      Edit/Delete Post  Reply With Quote 
I couldn't help myself, either. And the case of Coors Light is a nice touch, as well.
From: --> . <-- | Registered: Sep 2002  |  IP: Logged

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