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Granola Girl
rabble-rouser
Babbler # 8078

posted 01 June 2005 04:49 AM      Profile for Granola Girl     Send New Private Message      Edit/Delete Post  Reply With Quote 
Perhaps this will be no surprise to some, but...

quote:
Writing in the June issue of the journal Addiction, Carpenter and colleagues said their study of tobacco company documents show a clear effort to find out what might make women want to smoke.

The firms also considered putting appetite suppressants into cigarettes so they could promote them as weight control products, they said.

"How unfortunate that the industry used these findings to exploit women and not help them. Cigarette designs and ingredients were manipulated in an effort to make cigarettes more palatable to women and to complement advertising allusions of smooth, healthy, weight-controlling, stress-reducing smoke," Jack Henningfield of Johns Hopkins University and colleagues wrote in a commentary.

Carpenter's team said tobacco companies' efforts to attract women included the creation of "slim" cigarettes in the 1970s.

"These studies demonstrate that marketing strategies, especially for female brands, have contributed to the association of smoking with appealing attributes including female liberation, glamour, success and thinness," they wrote.


CNN link here.

Does anyone know if female smoking rates are still higher than male smoking rates? I vaguely remember that in the late 90's they were claiming that teenage girls were taking up smoking more often than teenage boys. Perhaps this explains why...

[ 01 June 2005: Message edited by: Granola Girl ]


From: East Van | Registered: Jan 2005  |  IP: Logged
lagatta
rabble-rouser
Babbler # 2534

posted 01 June 2005 06:01 AM      Profile for lagatta     Send New Private Message      Edit/Delete Post  Reply With Quote 
Hardly a surprise, is it?

This really got me:

"We can safely conclude that the strength of cigarettes that are purchased by women is related to their degree of neuroticism," the paper cites one 1982 BAT document as reading. "Women buy cigarettes in order to help them cope with neuroticism."

A 1985 Philip Morris document reads: "(Women) do not want to stop smoking, yet they are guilt-ridden with concerns for their families if smoking should badly damage their own health. Thus they compromise by smoking low-tar cigarettes."

Aieee. Guess it does go beyond advertising, and all the beer and fizzy-drink commercials where everyone is slim and young and happy...


From: Se non ora, quando? | Registered: Apr 2002  |  IP: Logged

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