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Topic: Ontario NDP wants ban on food ads for kids
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unionist
rabble-rouser
Babbler # 11323
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posted 06 April 2008 08:56 AM
Do children qualify as "youth"? Anyway, I'm putting it in this forum:G&M quote: Ontario is facing a “serious problem” with overweight children and must do more to protect them by banning advertising directed at kids, NDP critic Rosario Marchese said.He plans to introduce a bill Monday amending the Consumer Protection Act to prohibit commercial television advertising for food or drink that is directed at a child under the age of 13. “We believe that marketers know when marketing works and it does affect dietary choices that children make,” he said.
Dumb question: Why not ban ALL advertising aimed at kids under 13?? [ 06 April 2008: Message edited by: unionist ]
From: Vote QS! | Registered: Dec 2005
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unionist
rabble-rouser
Babbler # 11323
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posted 06 April 2008 07:40 PM
quote: Originally posted by Mercy: Good for Marchese and the NDP.You gotta start somewhere I suppose and the media hype about "Are your kids fat?" makes this a good place to start.
I agree you "gotta start somewhere", but are you aware that Québec banned all advertising directed at children almost thirty years ago? And that advertisers spent the next ten years in court until the Supreme Court of Canada finally upheld the ban in 1989? Is there some reason why the same couldn't be done in Ontario??
From: Vote QS! | Registered: Dec 2005
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Fidel
rabble-rouser
Babbler # 5594
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posted 07 April 2008 03:28 PM
quote: Originally posted by unionist:
Ok, Fidel. When the NDP forms the government - with a true majority - do you think they should ban advertising to children, as the PQ did thirty years ago - or would that still be too risky?
Yes, a bagel with cream cheese would be better for them than a High Ball "energy" drink or whatever it is their selling. And we should ban pharmaceutical advertising. And I'm appalled over the feds sending out adverts in the mail for kids to join the military. The same enticements are listed on army posters plastered all over our malls where unemployed young Canadians frequent. They list "Over 100 full and part-time job opportunities", Professional fields and technical trades, and most glaringly, Financial aid for your studies. If socialism is good enough for our colonial administrators in Ottawa and our "Yes-yes! aye-aye Uncle Sam" stoogeocrats, then it should be good enough for all Canadians at the same time. I am definitely not a proud Canadian on this day.
From: Viva La Revolución | Registered: Apr 2004
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Mercy
rabble-rouser
Babbler # 13853
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posted 07 April 2008 04:49 PM
I agree unionist - complete ban. That noted, look at the backlash against Marchese's bill. quote: A proposal to ban all television advertising of food and drinks to children under 13 in Ontario is unrealistic in the Internet age and governments should instead concentrate on better educating both parents and children about commercials, advertisers and media observers said Monday.Quebec has had a similar, and more far reaching, ban on all advertising aimed at children for 25 years but studies suggest the impact is reduced in homes that have cable television bringing in media from other provinces and countries. The proposed private member's bill in Ontario, introduced Monday, would be even less effective in today's wired world and children need to be taught to be more media savvy, said Jane Tallim, co-executive director of the Ottawa-based Media Awareness Network. "TV tends to be quite a passive medium. The child watches an engaging commercial and it might encourage them to ask for a particular product," Tallim said in an interview. "But on the Internet, you have marketers building whole environments that kids become immersed in and that's much more powerful in building brand identity and brand loyalty." The Media Awareness Network has a game on its website that helps children learn about advertising and how companies target them, and Tallim said that's a more effective approach than trying to implement a ban that just wouldn't work. The Concerned Children's Advertisers - which represents 16 major food and beverage companies including General Mills, Kellogg's, Kraft, Coca Cola and Pepsico - said Monday that the ban on advertising directed at children in Quebec has not lowered child obesity rates. The children's advertisers have adopted a new code in which some members will stop making commercials aimed at children under 12, cartoon characters will no longer be used to promote fast foods, and companies will use ads to promote healthier food choices and a more active lifestyle. "I think that's where advertising can play such a powerful role in promoting healthy active living messages and hopefully helping to shift societal norm for kids," said executive director Diana Carradine.
At least the CP reporter had the integrity to mention that Concerned Children's Advertisers is a front group for the junk-food industry but she (or he) reported, straight-up, that the so-called Media Awarness Network opposed the bill - without mentioning that it's a who's who of media conglomerates. This board of directors is like a broadcast industry rolodex.MNet's programs are funded by its public and private sector sponsors, donors and partners, who include: Bell Canada - CTVglobemedia - TELUS - Microsoft Canad Insane.
From: Ontario, Canada | Registered: Feb 2007
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lagatta
rabble-rouser
Babbler # 2534
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posted 09 April 2008 09:10 AM
The Québec law bans ALL advertising targeting children, so that would also include milk and juice ads. But aren't most ads for milk and real juice directed to the general public? There are many ways to promote healthier eating among children, for example in schools and CPEs (public daycare centre network). Do remember that cow's milk is NOT healthy for all children, and too much juice (as opposed to whole fruits) can be a problem. I remember when I was little, long ago, there was a whole ideology centred on cow's milk, promotions of it in schools etc. One nasty teacher thought I was just being difficult when I told her I was allergic to milk. (I flushed bright red and got horrible cramps - fortunately not the very, very serious respiratory problems allergies can cause)... Schools back then were very intolerant of any kid with an allergy, slight handicap etc.
From: Se non ora, quando? | Registered: Apr 2002
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Proaxiom
rabble-rouser
Babbler # 6188
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posted 09 April 2008 12:40 PM
Yes, thanks.So the show it appears in is a factor in whether an ad is permissible, as are some design characteristics of the ad, and the time it airs. As far as I can see, it doesn't mention what happens with US broadcasts, though. For some reason magazine advertising is exempt.
From: East of the Sun, West of the Moon | Registered: Jun 2004
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unionist
rabble-rouser
Babbler # 11323
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posted 10 May 2008 09:09 AM
From the statute:249. To determine whether or not an advertisement is directed at persons under thirteen years of age, account must be taken of the context of its presentation, and in particular of (a) the nature and intended purpose of the goods advertised; (b) the manner of presenting such advertisement; (c) the time and place it is shown. Some descriptive explanation: quote: The Regulation respecting the application of the Consumer Protection Act provides some exceptions. For example, a television advertisement to announce a show directed to children may be broadcast, provided this advertisement is in conformity with certain requirements listed in the regulation.Under the Consumer Protection Act, the advertising of certain products (toys, candies and foods) and certain services in children’s programs is prohibited unless the TV advertisement is of no interest to children. Restrictions also apply to certain characteristics of advertisements such as: 1. the use of themes pertaining to fantasy, magic, mystery, suspense and adventure; 2. the inappropriate use of children, the use of childish voices, heroes, fantastic or eccentric creatures, and the use of animals; 3. the use of music that is particularly attractive to children. The Office de la protection du consommateur (OPC), which oversees the implementation of this legislation, has established guidelines addressed to cases in which advertising is addressed to both children and parents. This type of advertising may only be broadcast during programs for which children between the ages of 2 and 11 account for less than 15% of the audience.
Source. [ 10 May 2008: Message edited by: unionist ]
From: Vote QS! | Registered: Dec 2005
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