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Kalle Lasn, Adbusters' founder, editor-in-chief and self-proclaimed "ruler of the roost" insists that there is nothing wrong with these branding, consumption and capitalism, per se – they just need to be adjusted.

To my even greater surprise, Lasn wants to make his shoes in the developing world, in a "clean" factory in China. "We don't want to buckle under to these union people in the First World," he says.

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[ 19 February 2004: Message edited by: Holy Holy Holy ]