quote: Official disinformation now is often aimed at a critical public intelligence, a growing awareness in spite of the media. This "threat" from a public often held in contempt has been met by the insidious transfer of much of journalism to public relations. Some years ago, PR Week estimated that the amount of "PR-generated material" in the media is "50 per cent in a broadsheet newspaper in every section apart from sport. In the local press and the mid-market and tabloid nationals, the figure would undoubtedly be higher. Music and fashion journalists and PRs work hand in hand in the editorial process... PRs provide fodder, but the clever high-powered ones do a lot of the journalists' thinking for them."