Research suggests that "Cause-Related-Marketing" activities have the potential to affect buying patterns. One study found that a vast majority of consumers, given equal price and product quality, would be more likely to buy the product associated with a charitable cause.

During this holiday season I will be looking for "Cause - Related - Products" to purchase. The problem I have is, not knowing which companies have "Cause - Related - Products".

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Research suggests that "Cause-Related-Marketing" activities have the potential to affect buying patterns. One study found that a vast majority of consumers, given equal price and product quality, would be more likely to buy the product associated with a charitable cause.

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Research suggests that "Cause-Related-Marketing" activities have the potential to affect buying patterns. One study found that a vast majority of consumers, given equal price and product quality, would be more likely to buy the product associated with a charitable cause.

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You can also try going to www.cangive.ca if you're going to be shopping on-line anyways, since:

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In addition to assisting shoppers locate popular online merchants; Cangive.ca is designed to raise funds for Canadian Registered Charities and K-12 schools. Each time shoppers make purchases through Cangive.ca up to 20% of the price of the items will automatically support their favourite Canadian cause. Prices for all items purchased through Cangive.ca are the same as if one were to purchase directly from the merchant's online store.

We have several leading online stores available in our shopping portal including Canadian icons such as Canadian Tire, Chapters-Indigo and Baby Universe. You will also find several other favorites such as Eddie Bauer, J. Crew, Lands' End, L.L. Bean, and Martha Stewart to name a few. In addition, we have introduced services to our shopping portal such as those offered by Expedia.ca.

Cangive.ca is currently expanding our cause membership. Purchases made through our shopping portal will be able to help fund disease research and treatments, provide food, shelter, and crisis relief, for those in need, in Canada and around the world. You can also support other cause such as amateur athletes, place of worship, K-12 schools as well as college and university scholarships funds. The choice is yours, 24 hours a day - everyday.

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Of course, if you're interested in fair trade/union made products, these may not be ideal choices.

As well, if you have one particular charity you support, you can always contact them to see if they have a credit card program, whereby they get certain perks from you signing up and using your card. Easy for you, good for them.

Glad to see people keeping a true holiday spirit and thinking of others!

(Edited to add all the stuff I was going to till the damn internal mouse moved me along.)

[ December 05, 2002: Message edited by: swirrlygrrl ]