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Topic: Bad experiences for shoppers are bad news for retailers: survey
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Anchoress
rabble-rouser
Babbler # 4650
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posted 25 January 2005 10:45 PM
TORONTO - When shoppers don't like a store, they tell five family members and friends, a Toronto consulting company says. quote: And that's a big problem for retailers because more than half of Canadians will not even enter a store if they've heard something bad about it, a new survey shows. "Negative word of mouth has become one of the biggest business-killers in Canada," the Verde Group said on Tuesday, based on a survey of more than 1,000 shoppers done in December. Verde said it helps companies such as Rogers Communications, the Royal Bank and Toyota identify sources of consumer dissatisfaction and fix them.
From: Vancouver babblers' meetup July 9 @ Cafe Deux Soleil! | Registered: Nov 2003
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Stephen Gordon
rabble-rouser
Babbler # 4600
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posted 25 January 2005 10:52 PM
The people who identified the 'problem' are also the same ones who are selling services to solve it.Very sloppy journalism. Then again, they must be good at 'creating good buzz' if they can get the CBC to do their advertising for them
From: . | Registered: Oct 2003
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Anchoress
rabble-rouser
Babbler # 4650
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posted 26 January 2005 02:54 PM
quote: Originally posted by Oliver Cromwell: The people who identified the 'problem' are also the same ones who are selling services to solve it.Very sloppy journalism. Then again, they must be good at 'creating good buzz' if they can get the CBC to do their advertising for them
Yeah, I know that irked me. I also think the part about the worst customer service problems being in Ontario shouldn't have passed without pointing out the probable cause thereof.
From: Vancouver babblers' meetup July 9 @ Cafe Deux Soleil! | Registered: Nov 2003
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