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Author Topic: lululemon
Pride for Red Dolores
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Babbler # 12072

posted 01 December 2007 07:29 PM      Profile for Pride for Red Dolores     Send New Private Message      Edit/Delete Post  Reply With Quote 
I was doing some reaserch for my socially responsible investment club, when I came across Chip Wilson(the creator of Lululemon), when i came across this article.
Bluntly, it's sexist, and he engages in a series of blame the victim and assumptions about "women behaving like men".

From: Montreal | Registered: Feb 2006  |  IP: Logged
martin dufresne
rabble-rouser
Babbler # 11463

posted 02 December 2007 09:00 AM      Profile for martin dufresne   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Seems like a textbook case of seat-of-the-pants antifeminist godawful pseudo-sociology.
PLEASE don't invest in this "lemon"...

From: "Words Matter" (Mackinnon) | Registered: Dec 2005  |  IP: Logged
Michelle
Moderator
Babbler # 560

posted 02 December 2007 01:21 PM      Profile for Michelle   Author's Homepage     Send New Private Message      Edit/Delete Post  Reply With Quote 
Wow. Where was this guy when they were handing out tenured positions in all the women's studies departments? Clearly, he's a real scholar on gender issues!
From: I've got a fever, and the only prescription is more cowbell. | Registered: May 2001  |  IP: Logged
jrose
babble intern
Babbler # 13401

posted 02 December 2007 05:27 PM      Profile for jrose     Send New Private Message      Edit/Delete Post  Reply With Quote 
quote:
Ultimately, lululemon was formed because female education levels, breast cancer, yoga/athletics and the desire to dress feminine came together all at one time.

All these forces struck at one time and bang we get $150.00 workout pants?


From: Ottawa | Registered: Oct 2006  |  IP: Logged
Pride for Red Dolores
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Babbler # 12072

posted 02 December 2007 07:52 PM      Profile for Pride for Red Dolores     Send New Private Message      Edit/Delete Post  Reply With Quote 
LOL ! You're all bang on.

It does seem though like another case of the equivalent of "greenwashing"- when a company looks more progressive in a certain area or all over than in reality- sort of like American Apparel was initially. What's positive about this I think is that it means that at least there's some sort of awareness out there among corporations. If we do buy, we can always keep them in line by tabling resolutions at stock meetings .


From: Montreal | Registered: Feb 2006  |  IP: Logged
ghoris
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posted 03 December 2007 12:55 AM      Profile for ghoris     Send New Private Message      Edit/Delete Post  Reply With Quote 
Chip Wilson has always been a bit of a kook so this little screed doesn't really surprise me. Remember when he joked about being pro-child labour?

Oh yeah, and naming the company 'lululemon' because it was "funny" to watch Asians try to say the name?

[ 03 December 2007: Message edited by: ghoris ]


From: Vancouver | Registered: May 2003  |  IP: Logged
jrose
babble intern
Babbler # 13401

posted 03 December 2007 05:20 AM      Profile for jrose     Send New Private Message      Edit/Delete Post  Reply With Quote 
I have trouble understanding what all the fuss is about. Maybe it's because I don't work out on a regular basis, but I was at a friend's new house the other day. She had just bought her first home (at just 24) and as she was giving us the tour, she got sidetracked by a bag of Lululemon gear, and I swear she spent more time gushing over her workout duds than her new home! Maybe it also has something to do with the fact that I can't part with $150 that easily! But now thanks to this thread I can at least back up my confusion with some reasoning behind avoiding lululemon!
From: Ottawa | Registered: Oct 2006  |  IP: Logged
M.Gregus
babble intern
Babbler # 13402

posted 03 December 2007 08:04 AM      Profile for M.Gregus     Send New Private Message      Edit/Delete Post  Reply With Quote 
I was disappointed that the whole seaweed fiasco (when it came out that their seaweed line of clothing promoted for its healing effects didn't really contain seaweed) didn't hurt them more than it did. Lululemon fans appear to be a loyal group.

After reading the founder's personal sociological treatise above ( ) , it no longer surprises me that his response was so blase when questioned about the missing seaweed in Lululemon's clothing.

quote:
When told about the findings, Lululemon’s founder said he could not dispute them.

“If you actually put it on and wear it, it is different from cotton,” said Dennis Wilson, Lululemon’s founder, chief product designer and board chairman. “That’s my only test of it,” said Mr. Wilson, known as Chip.


He must exist on his own gross generalizing plane, where Super Girls and Power Women and seaweed fibers abound!

[ 03 December 2007: Message edited by: M.Gregus ]


From: capital region | Registered: Oct 2006  |  IP: Logged
Pride for Red Dolores
rabble-rouser
Babbler # 12072

posted 03 December 2007 08:44 AM      Profile for Pride for Red Dolores     Send New Private Message      Edit/Delete Post  Reply With Quote 
please read this article on Treehugger
From: Montreal | Registered: Feb 2006  |  IP: Logged

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